How a Newbie YouTuber Failed Quickly
Alice wants to be an influencer since a long time ago. Every time she find a new star popping up on YouTube, Alice would be envious and hope one day she will be famous too. However, Alice could not decide the content of her first video, so she never took action, her great goal only exists in her brain.
It was a peaceful afternoon, Alice received the Maybelline lipstick she just bought. Before she was about to try the lipstick, it suddenly occurred to her, why not creating a video of testing this Maybelline lipstick?! Alice is quite experienced in this, because she had watched a lot of lipstick testing videos. She is confident to finish it in a short time. Just Do It! Alice ran into her room excitedly.
Alice was busy until dinner, she finally completed an 8-minute video and successfully uploaded it to YouTube. Turning off the computer, Alice silently prayed that her work would be popular.
The next day, Alice checked the views number with a little nervousness, 106! Alice was very happy, she felt that her journey of influencer has officially set sail. In the next few days, Alice couldn’t help but check the views number constantly. At the beginning, the number continued to grow, but as time passed, the number stopped to change. Alice was a little frustrated, but she remembered that a YouTuber said one should keep outputting content to increase popularity. Now it’s obviously not enough to have only one video, Alice thought, I must create more videos as soon as possible. But what content? How about making a short video for beloved pet dog Jim? Pet has always been a popular topic, making pet videos is worth trying. Alice took action immediately. After several hours of hard work, her second video was launched.
That’s it, Alice created videos about whatever she could think of. The content covers all aspects of her life, including beauty, pets, games, and constellations.
One month passed, the number of videos has reached 6. This creation speed was quite satisfactory. But Alice found a serious problem, the subscriptions number! It was only 2! Alice’s goal is to become a TOP influencer. How long will it take to have millions of fans? At this speed? Alice was lost in thought. Suddenly, a new idea came up. Recently, videos on TikTok are easy to become hot. Sometimes a 30-second funny dance can attract thousands of fans. Maybe multi-platform strategy is a good choice. Alice decided to expand her influence through TikTok.
Alice started to get busy with her multi-platform strategy. Since the length of the current videos was not suitable for TikTok, Alice made drastic modifications to them, she tried to reduce the video length to less than 1 minute. After three nights of hard work, Alice made condensed versions of all 6 videos. She uploaded the video smoothly, then everything was up to TikTok.
Two days later, when Alice checked her TikTok data, she was stunned by the numbers in front of her. Views number was 131, subscriptions number was 10. Slightly better than YouTube, but this was too far from what she expected! Alice was so disappointed, she even lost her appetite.
As the disappointment gradually eased, Alice began to look for the reason for the failure. There may be more than one answer, and there may be many improvements, but one thing is clear, Alice did not know what category of video she is good at. Making the first lipstick testing video was a whim, the follow-up videos were also result of her random ideas, there was no plan. If this continues, the situation will only become more chaotic.
Finally, Alice decided to press the pause button for being an influencer. She thought she should accumulate more video material first, find the category she is really good at, and then start again. Alice stood on the balcony, looking at the rising sun, and asked herself, am I farther or closer to the goal?
Want to know what tool Alice is using to help herself become an influencer? Click here!
Originally published at https://dora.serenefire.com.
